M4V File Format
The M4V is a video file format developed by Apple and is very close to the MP4 format. .M4V file is a multimedia container file format which is developed by Apple Inc which is used to encode TV episodes, movies, and music videos in the iTunes Store.
Apple M4V files from iTunes store which are often protected by Apple's FairPlay DRM copy protection. So if you want to play a protected M4V file, the needs to be authorized (using iTunes) with the account that was used to purchase the video. For unprotected M4V files, you can play .m4v files with Apple iTunes, Apple QuickTime Player, Media Player Classic, Real Player, VLC media player, MPlayer, etc on Windows and Mac OS.
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